Tourism Value Proposition BuilderStep 1 · Positioning
Workshop tool
Give visitors a clear reason to choose you.
Answer six simple questions. Your pitch-ready statement builds automatically as you type.
Build your position
Tell us about your visitor and business
Draft saves on this device
1
Your visitorWho do you want to serve?
Tip: Be more specific than “tourists.”
Focus on the outcome they want.
2
Your solutionWhat do you provide?
Describe what the visitor receives.
3
Your differenceWhy choose you?
It can be a resort, rental car, or doing nothing.
Make it concrete and valuable.
Use a customer quote, review pattern, search trend or competitor finding.